My friend Andy Sernovitz had a great post today about creating content instead of ads.
Real estate agents should take notice since there is hardly anything more full of cliches than the typical remarks of a real estate listing. Here's an example. "Newer", by the way, means it's not new.
Real estate agents also like to make shit up soften reality. Take this example. In my version of reality roofs, chimneys, furnaces, windows and foundations aren't upgrades, they are necessities that should be in good working order.