My friend Andy Sernovitz had a great post today about creating content instead of ads.
Real estate agents should take notice since there is hardly anything more full of cliches than the typical remarks of a real estate listing. Here's an example. "Newer", by the way, means it's not new.
Real estate agents also like to make shit up soften reality. Take this example. In my version of reality roofs, chimneys, furnaces, windows and foundations aren't upgrades, they are necessities that should be in good working order.
I am a big fan of telling it like it is, as I do with this Park Ridge home for sale or this Evanston condo. It's an opportunity to be honest and funny at the same time.
I LOVED the Park Ridge listing description. I would take my customers there just because of an ad that told it like it is.
Posted by: the Mayor | November 12, 2009 at 05:23 PM
Good thing you have done here, Thanks! This is a pretty up beat post about real estate that I am quoted in.
Mitch
Posted by: philippine real estate | September 01, 2010 at 12:06 AM
Your post is quite relevant to what I am looking up these days. Thank you for sharing and greetings from Montreal.
Posted by: Adirondack real estate | April 10, 2012 at 05:54 AM