My friend Andy Sernovitz had a great post today about creating content instead of ads.
Real estate agents should take notice since there is hardly anything more full of cliches than the typical remarks of a real estate listing. Here's an example. "Newer", by the way, means it's not new.
Real estate agents also like to make shit up soften reality. Take this example. In my version of reality roofs, chimneys, furnaces, windows and foundations aren't upgrades, they are necessities that should be in good working order.
I am a big fan of telling it like it is, as I do with this Park Ridge home for sale or this Evanston condo. It's an opportunity to be honest and funny at the same time.
I LOVED the Park Ridge listing description. I would take my customers there just because of an ad that told it like it is.
Posted by: the Mayor | November 12, 2009 at 05:23 PM